Our History

The story of African Coffee Brands began in 2010, when the passion for a good cup of coffee prompted Juma Kiggundu, its co- founder, to search for an African coffee in Dutch supermarkets. This search was futile, as there wasn’t any African coffee brand available in any of the supermarkets in the Netherlands. The entrepreneurial spirit ignited the idea to import and sell African coffee in the Netherlands. This set him on a search for a suitable supplier and all he could find was Good African Coffee, which was the first African company to have its coffee listed in a major United Kingdom supermarket.

In 2011, Juma founded  Van Haki Koffie. Van Haki Koffie’s mission was to make it easier for everyone in the Netherlands to buy and enjoy coffee produced and roasted in Africa and the vision was to have African coffee in all the major supermarkets in the Netherlands.

In the same year, Juma signed a Memorandum of Understanding with Good African Coffee. Unfortunately, Good African Coffee closed shop before Van Haki Koffie had realized its vision. Nonetheless, the closure of Good African Coffee didn’t end Juma’s desire and resolve to bring an African coffee brand to a Dutch, or European consumer. The disappearance of Good African Coffee left a vacuum in the  African coffee industry and the nascent roast coffee industry in Africa couldn’t produce a quick substitute for Good African coffee.

In 2023, almost two decades after an African coffee brand was first listed in a UK supermarket, Juma attended the Second G-25 Coffee Summit in Kampala Uganda. The summit resolved on the issue of value addition and the need for coffee producing nations to limit the exploitation caused by exporting green coffee with little value addition. Attending this summit made Juma realize again the need and importance of extending the market for African roasted coffee products beyond the continent. He thought that connecting African roasters directly to European consumers is the best strategy to limit the economic abuse and exploitation coffee producing countries are grappling with. 

In 2024, Juma teamed up with Bensia Agro Uganda Limited and they co- founded African Coffee Brands. The idea is to create a platform that connects  African Coffee roasters to European consumers. Hence, the birth of Africa-Europe Coffee Brands Expo. Besides the Expo which brings roasters and consumers in one place, African Coffee Brands owns a web shop that sells and delivers African coffee products to consumers in the Netherlands. In 2026, the first African Coffee Brands brick and mortar store featuring only African coffee products will  be opened in Amsterdam.

In  February 2025, African Coffee Brands will organize and host the first coffee Expo in Amsterdam, the Netherlands with a particular focus on African coffee brands.The experience and knowledge acquired in the Amsterdam event will set  in motion plans to organize similar events in other European countries and cities. We work with all industry stakeholders and the friends of Africa to share Africa’s best coffee with the world. Together we can change the fortunes of the African coffee industry from a raw material to a finished product oriented industry. 

Our Product and Service

Africa-Europe Coffee Brands Expo:

We host events across Europe, bringing together African coffee roasters, exporters, and experts to meet European consumers and professionals, facilitating direct engagement and product showcasing.

Private Label Roasting 

We offer roasting services for individual farmers, cooperatives and organizations, catering to farmers’ cooperatives, small and medium businesses that lack the capacity or expertise to roast coffee to European standards.

Online Store

Our online store offers a variety of African coffee products. We are currently in the Netherlands; but plans are underway to expand to Belgium, Luxembourg, Germany, Sweden, Norway, and Finland.

Our Commitments

Innovation

Innovation is at the heart of everything we do. We continue to innovate to serve the African Coffee industry better.

Value addition 

We support producing countries to add value to their coffee, which is a core for our business philosophy.  

We are more than just a coffee company. We are innovators, educators, and community partners dedicated to supporting value addition and pushing the African coffee industry to where it should be in the 21st century. Join us on a journey as we strive to push the boundaries of what is possible in the African coffee industry.