African Coffee Brands presents
25th–30th June 2026 — Brussels, Belgium
From Africa to the Global Coffee Stage.
Organised by African Coffee Brands
Secure Your SpotAbout the Tour.
In line with our mission, African Coffee Brands (ACB) is proud to announce the European Coffee Tour 2026—an immersive journey designed to connect African coffee excellence with the world's most discerning buyers and markets.
The Experience
This is more than just a trade show visit.
This experience will unite African coffee roasters, exporters, baristas, entrepreneurs, and enthusiasts for a hands-on introduction to the European coffee scene.
What you'll gain.
-
Showcase your coffee on a global stage.
-
Learn how branding, packaging, and storytelling drive consumer decisions in the EU.
-
Engage directly with buyers, traders, roasters, and café owners.
-
Get real-time feedback on your brand and product in an international setting.
Who can join.
Participation through ACB is independent of official event registration.
Ugandan coffee roasters and exporters looking for market expansion
Emerging coffee entrepreneurs eager to build global-ready brands
Passionate coffee lovers who want to experience Europe's coffee scene
Professionals seeking learning and cultural exchange
What's included.
The European Coffee Tour 2026 package includes curated elements designed to maximize your market impact and experience.
Trade show entry and booth coordination
Guided visits and market engagement
Networking mixers with industry professionals
Translation and market guidance support
Optional city tours and cultural experiences
Certificate of participation
Frequently asked questions.
Get answers to common questions about the European Coffee Tour 2026.
-
01
What are the tour dates and location?
The European Coffee Tour 2026 takes place from 25th to 30th June 2026 in Brussels, Belgium, coinciding with the World of Coffee event.
-
02
Is accommodation included in the package?
Accommodation is not included in the base package, but ACB can assist with recommendations and group booking arrangements at partner hotels near the venue.
-
03
Do I need prior export experience to join?
No prior export experience is required. The tour is designed for both seasoned exporters and those new to international markets who want to learn and build connections.
-
04
How do I register my interest?
Click the "Register Interest" button on this page to fill out our expression of interest form. Our team will contact you with next steps and payment details.
-
05
What language support is available?
Translation support is included for key meetings and networking events. English is the primary language of the tour, with French and local language assistance available as needed.
