Uganda Coffee Connect 2024: A Gateway to the European Roast Coffee Market
On the 23rd of August 2024, African Coffee Brands (ACB) hosted the highly anticipated Uganda Coffee Connect event at the Golf Course Hotel. This unique gathering brought together key players in the Ugandan coffee industry, including local coffee roasters, representatives from the Uganda Coffee Roasters Association (UCRA), and government stake holders.
Themed “Exploring the European Roast Coffee Market for Ugandan Coffee Brands,” the event was designed to introduce ACB’s mission of supporting Ugandan coffee brands and facilitating their entry into the European market. Through strategic partnerships, knowledge sharing, and market insights, Uganda Coffee Connect was a platform for meaningful discussions on branding, quality standards, and how Ugandan coffee roasters can thrive in international markets.
The event featured two keynote speakers: Mrs. Margaret Awino Kafeero who is the Head of Public Diplomacy (Ministry of Internal Affairs) and Mr. Dick Robert Wadada who is the Chairman of the Uganda Roasters Association (UCRA), who provided valuable insights on how Ugandan coffee brands can meet the demands of the European roast coffee market. Key moments included interactive Q&A sessions, panel discussions on branding and marketing, and the networking opportunity for roasters to engage directly with industry leaders.
The highlight of the day was the exciting feedback from the roasters, many of whom expressed great interest in partnering with ACB to expand their reach. As part of ACB’s mission, this event marks the beginning of creating global recognition for Ugandan coffee brands while fostering collaboration within the industry.
Stay tuned for more updates as ACB continues its journey to elevate African coffee on the global stage!
